In March 2025, Nitori Furniture Vietnam showcased its high-quality furniture and new innovations at major exhibitions in Kuala Lumpur, Malaysia, and Ho Chi Minh City, Vietnam.
The Malaysia International Furniture Fair (MIFF) 2025, held from March 1-4, 2025, is a major event in Southeast Asia’s furniture industry. This year, nearly 700 exhibitors from 12 countries participated.
Nitori Furniture Vietnam joined MIFF for the first time to showcase its products and brand, aiming to expand international business. Initially known for serving its parent company in Japan, Nitori is now broadening its market and offering OEM services to global partners.
At MIFF 2025, Nitori Furniture showcased its top products, like sofas, mattresses, beds, TV cabinets, dining tables, chairs, and curtains from their Hanoi and Ba Ria Vung Tau factories. These items attracted considerable visitor attention.
Sofas: This product attracted strong interest from 65 visitors, mainly from Europe, the U.S., and India. Its standout feature is the variety of styles and customization options for softness, cushions, backrests, armrests, and sizes. Customers also favored the scratch-resistant, water-repellent N Shield fabric.
Dining Chairs: Crafted from natural wood, our elegant designs attracted 60 visitors, mainly from India. The C-75 chair, featuring a gracefully curved backrest, was especially popular.
Mattresses: The mattress line drew 58 visitors from China and other Asian countries. Nitori featured high-quality mattresses like single-layer, double- layer spring mattresses with urethane, latex, and their standout product— the poly fiber (C core) mattress, known for its breathability, customizable density, and easy transport.
The bed and TV board product line attracted 45 visitors.
Following the exhibition in Malaysia, Nitori participated in the HAWA Exhibition in Ho Chi Minh City from March 5 to March 7, 2025. The Nitori booth received 97 groups representing 28 countries globally.
Despite it being Nitori’s first exhibition, the brand was pleased by significant visitor interest, with many expressing future collaboration desires.
Nitori Furniture highlights its supply capabilities through exhibitions, with 3 advanced factories in Vietnam producing in-house raw materials. They adjust product sizes and designs to meet diverse needs at competitive prices. By promising “OFFERING THE UNEXPECTED” products, Nitori Furniture aims to be a trusted global partner.
Another exhibition is being prepared for this year and in 2026, where new partners and customers will be welcomed.